GOLD HEART PIN CAMPAIGN
The Gold Heart pin campaign is Variety's International's signature fundraising endeavor worldwide. Chapters throughout the United States, Australia, New Zealand, Great Britain, Israel, Barbados, France and Canada participate in the campaign that begins in November and goes through the end of March, with the crescendo of sales revolving around Valentine's Day.
Like Variety itself, the Gold Heart campaign started simply and has since grown to become our signature fundraising initiative. It all began in England in 1991 with an idea from Variety International board member Marsha Rae Ratcliff, based on a children's storybook she had written. In 1999, through the dedication of a Los Angeles Board member Clark Woods, who is now with MGM Pictures, the Gold Heart campaign was brought to the motion picture industry and has become a multi-million dollar campaign that raises money for children in need around the world.
 To promote the Gold Heart campaign in the United States, Variety partners with major motion picture theater chains. More than 2000 theaters around the country sell the pins and display promotional posters, counter cards, in-theatre slides, film trailers and other materials. During the 2005-2006 campaign, the in-theater promotional materials were seen over 440 million times. This partnership between Variety and the motion picture industry has raised $95 million dollars worldwide. Additionally, many local radio stations and cable channels support their local chapters by airing Gold Heart pin public service announcements.
Please take a look around our site and learn about Variety - The Children's Charity. We encourage you to volunteer in your local community, and if there isn't a Variety chapter in your community, please contact us about starting one. Join us in making a difference in your community.
Website address:Eragon Movie.
Past Gold Heart Pin Campaign
 The Gold Heart pin campaign is Variety's International's signature fundraising endeavor worldwide. Chapters throughout the United States, Australia, New Zealand, Great Britain, Israel, Barbados, France and Canada participate in the campaign that begins in November and goes through the end of March, with the crescendo of sales revolving around Valentine's Day.
Like Variety itself, the Gold Heart campaign started simply, and has since grown to become our signature fundraising initiative. It all began in England in 1991 with an idea from Variety International board member Marsha Rae Ratcliff based on a children's storybook she had written. In 1999, through the dedication of a Los Angeles Board member Clark Woods of Paramount Pictures, it was brought to the motion picture industry and has become a multi-million dollar campaign that raises money for children in need around the world.
Click here for Zathura trailer. |
To promote the Gold Heart campaign in the United States, Variety partners with major motion picture theater chains. More than 2000 theaters around the country sell the pins and display promotional posters, counter cards, in-theatre slides, film trailers and other materials. During the 2004-2005 campaign, the in-theater promotional trailer was viewed by 111 million filmgoers, with the displays in the lobby being seen over 308 million times. This partnership between Variety and the motion picture industry has raised $91 million dollars worldwide. Additionally, many local radio stations and cable channels support their local chapters by airing Gold Heart pin public service announcements.
Please take a look around our site and learn about Variety Ð The Children's Charity. We encourage you to volunteer in your local community, and if there isn't a Variety chapter in your community, please contact us about starting one. Join us in making a difference in your community.
2002 Dreams Come From The Heart!
Help Variety's kids in your community
Gold Heart Pin Drive Coming This November!
Variety - The Children's Charity launched the Gold Heart Pin drive in Great Britain in 1991 and has since
raised more than $100 million to help children around the world challenged by poverty, violence, neglect and
physical disability. This unique fundraising program centers around the sale of a $2 Gold Heart Pin, the
international symbol of love, hope, and Variety - The Children's Charity. Each year the collectible pin takes
on a new design and a new slogan, but the symbol remains the same; as does our motto, "Wear your heart on your
sleeve to show you care for kids."
 All funds raised remain within the community to address the needs of children who live there.
Across Chicagoland...
Thanks to everyone who made the 2002-2003 Heart Drive a success! We raised over $75,000. Thank you to all the participating theaters, and a special thanks to all the employees that believe in our cause. Our 2003-2004 drive promises to be our best Gold Heart Campaign yet!
A special thanks to all our dedicated sponsors. Please feel free to visit their links below:
Variety Club Children's Charities - 200 E. Randolph Street, Suite 2200, Chicago, IL 60601-6436
(312) 822-0660 (voice) - (312) 822-0661 (fax) or e-mail info@varietyclub26.org.
Tax ID: 36-1908475
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